Wiley Learning Institute

Overview:

Redesign the Wiley Learning Institute website, conduct usability analysis and user research

My Role:

I was the project lead for redesigning the Wiley Learning Institute website, and changing the ecommerce to a subscription based model. I worked with the Wiley Learning Institute team, web development team and an external web design company. My responsibilities included: conducting  market research, researching the behaviours of the current customer base, interviewing customers at conferences, creating personas, customer journeys, wireframes, and leading the QA team